In today's fast-paced and data-driven business world, staying ahead of the curve is crucial. CRIF, a global leader in credit bureau, business information, and credit risk solutions, understands this need and has developed CRIF Plus—a premium membership program designed to deliver an exceptional and exclusive experience to its customers. With a strong presence in Asia and a commitment to customer-centric values, CRIF Plus aims to elevate the customer experience while meeting the growing demand for comprehensive business data and analytical insights.
Established in 1988 in Bologna, Italy, CRIF has expanded its operations to 40 countries across four continents. Its services are trusted by over 10,500 banks and financial institutions, 82,000 business clients, and 1,000,000 consumers on a daily basis. The company has consistently demonstrated its expertise and innovation, earning its place in the prestigious IDF FinTech Top 100 Rankings since 2016.
CRIF's regional headquarters in Hong Kong and Singapore, along with its presence in key cities throughout Asia, such as Beijing, Jakarta, Mumbai, and Taipei, ensure that their services are within reach for businesses across the region.
The CRIF Plus premium membership program offers a range of member-only benefits, aiming to provide personalized service, expedited delivery of business information reports, access to exclusive monitoring and portfolio analysis tools, and member-only discounts on CRIF products and services.
"We believe that CRIF Plus is a game-changer for our customers. It is designed to meet the high demand for expedient credit risk solutions while raising the bar for responsiveness, service, and convenience. By putting the power of information into our customers' hands at a much faster pace, we enable them to make more agile decisions," said Novi Rolastuti, Regional Sales Director, Business Information Services at CRIF.
One of the key advantages of CRIF Plus is the optimized report generation process, which allows for a one-day reduction in turnaround time in each market. This means that CRIF Plus members enjoy fast-tracked delivery of business information reports, receiving them a day earlier than the standard delivery time.
Moreover, CRIF Plus provides customers with access to a dedicated concierge called CRIF Advanced Research Assistant (CARA) in their home country. CARA serves as a single point of contact, offering personalized services to enhance the overall customer experience. Customers can conveniently request business information reports from CARA through email or a newly introduced live messaging system. The live messaging system, which utilizes Line in Taiwan and WhatsApp in the rest of Asia, is practical, efficient, and saves time for customers.
In addition to the concierge service, CRIF Plus members gain exclusive access to a portfolio analysis tool. This tool provides an in-depth analysis of their customer base, enabling businesses to better understand the health and stability of their operations. By identifying the best and riskiest customers, businesses can strategically allocate their resources. CRIF Plus also offers a monitoring service that sends alerts via email for company information changes, ensuring that members stay informed about potential risks.
The suite of analytical and monitoring tools provided by CRIF Plus empowers customers with a holistic picture of their credit risks, allowing them to make smarter and more informed decisions to mitigate risks.
"CRIF Plus offers a unique value proposition that will resonate with our customers. As part of our ongoing commitment to providing an exceptional customer experience, CRIF Plus marks a significant milestone towards our objective of becoming an industry leader in the field of business information solutions across Asia," says Rolastuti.
To learn more about CRIF Plus and its premium membership program, visit the official website at www.crifasia.com. CRIF's dedication to innovation, exceptional service, and comprehensive business information solutions positions them as a key player in empowering businesses across Asia and beyond.
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